Last updated: April 2026
Who we are
Our website address is: https://betlumen.com. BetLumen is a data-driven sports betting analysis site covering value betting strategy, quantitative models and independent tool reviews. For any questions contact us at contact@betlumen.com.
Analytics
We use Google Analytics 4 to collect anonymised data about how visitors use our site, including pages visited, time spent on site, and general geographic location. This data cannot be used to identify you personally. Google’s privacy policy is available at policies.google.com/privacy. You can opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout.
Affiliate Links
BetLumen contains affiliate links to third-party betting tools and platforms. If you click these links and make a purchase, we may receive a commission at no extra cost to you. We only recommend products we believe provide genuine value to serious bettors, and this does not influence our editorial content.
Cookies
Our site uses cookies through Google Analytics to analyse site traffic. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies for your convenience. These cookies will last for one year.
Comments
When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. An anonymized string created from your email address may be provided to the Gravatar service to see if you are using it. After approval of your comment, your profile picture is visible to the public in the context of your comment.
Media
If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.
Embedded Content From Other Websites
Articles on this site may include embedded content such as videos, images or articles. Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content.
Legal Basis for Processing (GDPR)
Under the General Data Protection Regulation (GDPR), we process your data under the following lawful bases:
- Consent: When you accept our use of cookies for Google Analytics.
- Legitimate Interest: For operating our website, detecting spam, ensuring security, and managing affiliate marketing links.
Data Security & International Transfers
We protect your information using standard security protocols, including SSL encryption for data in transit. Because we utilize Google Analytics, anonymised usage data may be transferred to and processed in the United States. We rely on established legal safeguards, such as the EU-US Data Privacy Framework, to ensure this data remains protected.
Who We Share Your Data With
We do not sell your personal data to third parties. We share anonymised analytics data with Google Analytics. If you request a password reset, your IP address will be included in the reset email. Visitor comments may be checked through an automated spam detection service.
How Long We Retain Your Data
If you leave a comment, the comment and its metadata are retained indefinitely so we can recognise and approve any follow-up comments automatically. For users that register on our website, we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time.
Your Data Rights
If you have an account on this site, have left comments, or are a resident of the European Economic Area (EEA), you have the right to:
- Request an exported file of the personal data we hold about you.
- Request that we correct, erase, or restrict the processing of your personal data.
- Object to the processing of your data and exercise your right to data portability.
Please note this does not include any data we are obliged to keep for administrative, legal, or security purposes. To exercise any of these rights, contact us at contact@betlumen.com. Furthermore, if you are an EEA resident, you have the right to lodge a complaint regarding our data processing with your local Data Protection Authority.
Changes to This Policy
We may update this privacy policy from time to time. Changes will be posted on this page with an updated date. We encourage you to review this policy periodically.
Contact
For any privacy-related questions or to exercise your data rights contact us at contact@betlumen.com.